Jed Lam is Senior Vice President at Jarrard Inc. He brings over 20 years of experience in custom primary and secondary research and is an expert in both qualitative and quantitative techniques. His work with Fortune 500 brands, government, and non-profits has covered the spectrum of marketing/comms initiatives including segmentation, Trust measurement, brand positioning, media monitoring, thought leadership, and campaign evaluation.
Jed has been an advocate for the AANHPI community for many years, focusing on building bridges between 1st and 2nd generation East Asians and growing partnerships with the Black and LatinX communities. He also volunteers as an Associate Pastor for New Abbey Church, an AANHPI focused community serving the Waukegan area.
Jed holds a BA from the University of Chicago in Psychology and East Asian Studies and an MS in Integrated Marketing Communications from Northwestern University. He is also a RIVA trained moderator who has conducted 100+ qualitative engagements through focus groups, IDIs, and ethnography. He is a SABRE award and ARF Ogilvy award winner.